Thursday 22 October 2015

Musicals. (Terrie)

Singing in the rain. 
There are many musical codes and conventions in singing in the rain. For example, there is a lot of slapstick used throughout this film which is important because not only is this a musical but it is also a comedy as well. A musical being a comedy as well is what is called a "sub-genre". A sub-genre is when a film is not only one genre but also has another genre, sometimes a few genres are put together. So, in singing in the rain you see comedy, a bit of western, action and romance as well. Having a variety of sub-genres is really good because it calls out to all types of audiences and entices a variety of different audiences into watching the film.

How does this relate to semiotics? 
By using slapstick, this represents that although you see him getting hurt he doesn't actually get hurt (connotation) and in-fact this is used for comedy and to humour the audience. Also, by having happy music in the background helps to make the audience feel happy as well as the characters feeling happy as well.

The other film we watched was Cabaret (1973), in this film the Nazi symbol is shown quite a bit. This relates to signs and semiotics because it tells us what time the film is based around and seeing the Nazis sign will make us gasp as it is a huge shock to see the Nazi symbol still because of all the bad things that. Also there is a part in the film where a man rubs mud above his lip which indicates that he's pretending to be Hitler. However, he is laughing at Hitler so it tells us that he is against the Nazis.
The women in the film are represented as quite weak as they are made to dance in a sexual manor for an audience of men. This re-enforces the stereotype that women do anything for men etc.

Film Semiotics (Terries).

Analyse a short scene from a film as an example of the following:
The film I used to annotate was the opening scene of the first Iron Man.

Mise en scene:
The setting of the film is in the hot, dry desert and there are a lot of army trucks and army soldiers around. This shows that this could possibly a dangerous scene because where there are soldiers there are normally explosions and wars going on.

Continuity editing:
There are a lot of faced-paced cuts and close ups used in this scene, this could suggest danger is about to happen and keeps people on their toes watching as they look from one character to the next quickly. There is also a hand-held camera used once the explosion has happened, this again keeps the audience on the edge of their seats and brings more panic and excitement to your living room.

How does this relate to semiotics?
This relates to semiotics because the setting of a film will always have a hidden meaning behind it. So, like above where the film is being filmed in a desert shows that they are in the middle of nowhere which then links to the fact that they cannot be saved from the explosion that happens a few minutes later because no one else is around.
Also, having a hand-held camera is showing danger which then is a connotation of there being a hand-held camera being used.

What is "Visual Language" in terms of film and film posters?
Visual language is really important to get right in films and film posters. For example, if someone is having a fight in a film and person 1 holds their hands up this is their way of giving themselves up to person 2 without actually saying I give up.
Another example would be, if you have a picture of a man on a film poster pointing a gun towards the audience would imply that there will be a shooting and lots of action without actually having to write full of action and shooting etc.

Signs and semiotics. (Terries)

What is the different between advertising, marketing and promotion?

Advertising- Advertising is basically a way of getting your product out there. This would usually be in the form of television, posters, magazines, newspapers etc. The message is meant to stand out against other things and makes sure that your people know about your product.

Promotion- Promotion is a way of persuasion in a way. Basically, using sales and offers will help to get your product sold and could also help to get your product heard by other people because they will hear good things about the product.

Marketing- Marketing is basically where the plans come from for the advertising and the promotion. They will be able to choose the target audiences, researching the market and being able to set prices etc for the products.

So, although these three things sound similar the big difference between them all is that none of them would be very successful without the other. Marketing is used to start building the product, advertising is used to help get the product know and finally promotion is used to get people to actually buy the product.


This is a poster advert, promoting a lipstick by Coco Chanel.
The lady in this image looks very comfortable with herself and her facial expression looks confident by the way she's smiling but with also a hint of mischief in her eyes. This entices people, women in particular, into the poster because they will want to look and feel like that and then they will realise that it's the lipstick that's making this lady feel that way (well, at least that's what the poster is trying to make people feel).
As a product as lifestyle, this poster will call out to mostly women and people within the make-up industry because they will be the people using this product. It will also call out to those who just genuinely like Coco Chanel as well.
Finally the lady in the poster is Vanessa Paradis, a french singer, model and actress. The importance of using Vanessa for this poster is very high because she is a beautiful woman and is well-known by a lot of people as well as loved by a lot of people, helping the product to then get sold more by people who not only love the product but also love the singer, actress and model.

This poster advert is promoting a new pair of football boots by nike. The man on the poster is looking very serious but happy to show off the fact that he supposedly wears these boots. This will help sales rise because people, mostly men, will look at this poster and want the shoes to help them in football etc because of how seriously Wayne looks with them.
As a product of lifestyle, this poster will entice mostly men and young boys in who love football and sports. Young boys will want the newest and best football boots to show off not heir football team.
Finally the man in the poster is Wayne Rooney, an english footballer who plays for manchester united and England. He is a huge icon for young aspiring footballers and will definitely want a pair of these boots if they are believed to be owned by Wayne Rooney as well (As insinuated by the poster).

Brands such as nike and adidas will seek to identify with their audiences by producing posters that have famous footballers and athletes on them when trying to promote a new pair or trainers or clothing because this will make the audience want them if they are worn by their idol.
Brands such as new look and tiptop will have to research into the latest run walk fashion styles to dictate what lines will be added to theirs and to understand what type of fashion their target audience will like the most to buy.
Others brands such as Warner Bros and Pixel, will need to make posters to promote their films by using colours and illustrations which catch peoples eyes the most and decide what ones they should use which will be sold the most to their target audiences.

Semiotics/Semiology: The study of signs and symbols and how they effect the audience and how the meaning of something is made and then understood. Without signs we wouldn't be able to communicate in the way we do toady and anything from facial expressions to rituals are known as semiotics.
So a sign is something we actually see (denotation) like a word, colour or image. A signification is the meaning behind that word, colour or image (Connotation). Therefore if we had the colour red on a poster, the denotation would be that it's red and the connotation would be that it represents danger, death, love or romance depending on what the poster was on.

Signs and semiotics are used everyday within the print media industry and it is such an important aspect which makes the print media work so well. When creating a poster or advert, there is a word that every person will use to make this perfect. This word is TEASA, the T is for Technique, the E is for Effect, the A is for Audience, the S is for Symbolise and the A is for Alternative.


What is the Technique?
Juxtaposition, two totally different sides of the young boy.

What is the Effect?
Shock factor as well as happiness where he is a survivor.

What is the effect on the audience?
Eye opener and emotive. It's an eye opener to that this actually happens to people day by day and emotive because not everyone survives.

What else could it symbolise?
Not everybody will always survive this horrible disease and that he is happy now.

Consider an alternative viewpoint?
You could help to possibly stop this from happening.








Audience and marketing strategies (Terries)

What are the standard demographics used within the media/marketing industry? 
There are a few vital demographics we use when dealing with our audiences in the media marketing industry. These are: Social class, age, gender, ethnicity and location.
Social class is broke up into different categories, A B C C1 C2 D and E depending on your other demographics (age, gender etc) depends on what category you will fall into. We also look at the house, whether they are a house wife/husband (someone that is in control of the money), Adult, Man, Woman or child as well. The way we figure out which one they fall into depends on there age again.





Definitions:

Reach and Frequency: Reach is the number, shown as a percentage, of persons/homes that you want your product to be exposed to. The frequency is the amount of times, on average, that you want the same house hold to be exposed to your advert.


Viewing figures: The amount of people that tune into watch a television programme, films etc.


Box Office: Something that is used to define a commercial success of a film, tv programme etc.in terms of the audience or how much money that it made.


Circulation: The number or copies of adverts, magazine etc. sold to the public either direct or through emails or through other channels.


Sales Figures: The total average amount of money made from the companies product.



How are the audiences of the following list measured?


How are the audiences of the following list measured?

TV: Many households are chosen to be on the barb panel to then represent an overall average of house in the uk. Once chosen on the barb panel, the media will set up to sets with a metre into each of the homes then each person in the house (over the age of four) have to press a button on the remote to indicate they have entered the room when the tv is on and then press it again when they leave the room to indicate they they are no longer watching the tv. There is an audio matching process as well which helps them tone able to know what programs people are watching.


Film: In the early days, one way to measure film audiences would be to take note of the amount of tickets that have been sold for that film and this is still used sometimes today. When measuring film, the cinema is always a good place to start and then interviewing people afterwards as well also helps.


Magazines: One way to measure magazine audiences is by collecting the sales figures, the number of magazines sold. They are also measured by using The NZ audit bureau of circulations, this offers magazine publishers figures against those of their competitors which
they pay for which show how many copies of a publication are circulating. They will then get people to fill in a survey to find out what type of magazines they read and how manny of those magazines that people do read. Some questions may be where do you read magazines? Or what type of magazines are these?


Newspapers: There are two ways to measure newspaper audiences. One is by circulation and the other is by readership. Circulation is by how many sales then newspaper has made and the readership is usually done by servers and questionnaires. The time period for these is usually about 3 months in which you would measure the amount of audiences this newspaper may or may not have.


Posters: One way to measure how many people see these type of advertising, is by putting sensors on the bigger billboard and using the eye to eye contact. Another way is being able to pin point where abouts the poster is located and measure how many people walk or drive past that area on average every day and then work out on average how many people will then see that poster when they walk or drive past it.


Books: By seeing how many books have been sold off of the shelves in shops is one way to measure the audiences, you could also measure the audience by seeing how many of the book has been borrowed from the library etc.


Social media: Surveys is one of the ways people can measure he audiences of Facebook, Twitter etc. By asking how many times you use a social media website a day can really help or even if they do use them. Another way is by counting how many posts and shares and status etc are made a day/month/year. This is a very lengthy method and cannot always eg accurate but it does work.

Choose a media product.


Choose a media product:

My chosen product is Netflix. Netflix was founded in 1997 by Marc Randolph and Reed Hastings. Reed Hastings is the CEO of Netflix.
Netflix has a wide variety of shows and films etc and is therefore targeted at all different ages. However, when advertising Netflix they do show a lot of younger style shows on the adverts which therefore entice the younger generation in.
There are many ways in which Netflix promotes itself. One way is by allowing its customers to have a one months free trial first to entice them in. They also give people the opportunity to have the website to be used in more than one tablet by only a small extra price each month.

Websites I used:

http://www.mediaweek.co.uk
http://www.abc.org.uk

Monday 19 October 2015

Minimilistic Example. (The devil wears Prada).

I like this minimalistic photo mostly because of the picture. It's a coat hanger (which is related to the fashion side of the film) with a Devils' tail coming off of it (to link with the title of the film).

I also like how the main colour on this poster is red because it links with the fact the film has the word "Devil" in it, representing danger and evil.
This minimalistic poster caught my eye because of the tail attached to what looks like a figure of someone. I like this because it shows the fashion side of the film with the figure wearing a belt and being quite a thin figure and it also uses the tail to link with the "Devil" in the film title.

Also, having the Tail attached to someone, shows that a person in the film may be evil or a bit scary which is true (Miranda Priestly).

Friday 16 October 2015

Image within a text.

I created this in indesign. This was my second design, following my Bugsy Malone one but this one is my favourite. I have chosen the font Lobster 1.3 as I think it is very slick and emphasises the type of film which the devil wears Prada is.

I've included pictures of Anne Hathaway and Meryl Streep because they are 2 of the main characters and the whole film is practically based around them 2. I have put the picture of fire in the word devil to symbolise danger and evil, which is also the reason Meryl Streep has then been put underneath that word to insinuate that she is the devil. Finally, I have put one picture of Anne Hathaway but with loads of different outfits on to emphasise the fashion side of this film and the Prada clothes that are used.

The skills I have learnt from this exercise is realising that the font does make all the difference, if you have the wrong font it could ruin the whole task.


Font Experiments.

 This task was all about playing about with different fonts. For Bugsy Malone, I used the ice-cream effect, which I think worked really well here because it is quite a playful font and very child-like which fits into the theme of Bugsy Malone so well.

I used the colours red and yellowish because they are colours which come up quite a lot in the film and on the cover of Bugsy Malone, the yellow-ish colour is one of the main colours on the posters and covers etc.

Double Exposure Task.

For the double exposure task I chose to use a picture of Talulah to make the image look elegant and chose to use flowers as the background image to give it a peaceful and girly effect as she is a very elegant lady.

This was done in 9 steps, but to summarise how I did it I basically used 2 different images and by using the layers on photoshop managed to get the second image in Tallulahs' face.

The tools I used to create this image was layer clipping masks, vector masks, desaturation, hue/saturation, brush tool, air brush tool, fill tool and eyedropper tool.

I used the desaturation and hue/saturation tool to give an old effect on the picture and the film itself has an old feel to it and was filmed a while ago (1975) so the picture quality isn't that good. The brush tool and the air brush tool was used to give a softer feel over the picture and to stop the edges from being rough and sharp. Using the vector mask helped me to disguise any of the background image that i didn't want in the final image.

From this task, I now understand a lot more with layers and I also learnt how using the desaturation tool and the hue/saturation tool can really change an image and make it look a whole lot better.

I decided to choose Miranda Priestly for the double exposure task because she is a main character in "The devil wears Prada" and I knew I could have some fun with the fire image as well.

I used a fire image because it represents the devil side to her and the "fiery" side to her. It makes her look really evil, which is good because in the film she isn't that evil but she is quite scary and this will entice people.

I used all of the same tools as I did for the one above, however I decided to make this image black and white instead of brown because I think that it makes the fire more clear and makes her look more darker and evil.
Another reason for making her black and white, is because she's a very black and white character. She doesn't show much emotion at all in the film, except for one scene where she cries to Andrea (Anne Hathaway).

Image within a text.

I decided to use Talulah and Bugsy for this task as they are 2 of the main people in the film and where I've only used the "B" and the "M" I think it gives off a bold and instant effect. It stands out and makes it seem serious, which the film is supposed to be but in reality is just a bunch of kids "splurging" each other and singing.

The tools I used to create this were the type tool and the font tool. To get the desired effect of the text it was important to choose the right font type, so for this particular task I used lobster 1.3.

I started by using the type tool to create the "B" and "M", selected my chosen font and then made the font size bigger so the picture could be visible in the letters. I then created my letters as an object by going to select then create outlines. Finally, I selected file and place and placed my two images into the text.

The skills I learnt from this task were how easy it was to fit the pictures in the text.

Thursday 15 October 2015

The Devil Wears Prada Research.

The devil wear prada is an american comedy-drama filmed, which was made in 2006. It has quite a few big named actors/actresses featured in the film, two of which are Anne Hathaway and Meryl Streep.

The film is based around a woman called Andrea Sachs (played by Anne Hathaway), who goes to New York and happens to get herself the job of a co-assistant to a powerful magazine editor Miranda Priestly (played by Meryl Streep). Andrea is an inspiring journalist who's poorly dressed and doesn't really care at all about fashion and takes the job as experience and to get her started. However once the job starts to become a routine, Andrea starts to mould in far too well with the job and stars to become just like everyone else which she swore she'd never do.
As the film progresses and Andreas career starts to bloom even more, she starts to loose her friends one by one because of how much she has changed and not for the better. She soon realises that this is not for her and then leaves the job to become a journalist for a small newspaper company in New York.

Cast:
  • Meryl Streep as Miranda Priestly
  • Anne Hathaway as Andrea "Andy" Sachs
  • Emily Blunt as Emily Charlton
  • Stanley Tucci as Nigel
  • Simon Baker as Christian Thompson
  • Adrian Grenier as Nate Cooper
  • Tracie Thoms as Lily
  • Rich Sommer as Doug
  • Daniel Sunjata as James Holt
  • Colleen Dengel as Caroline Priestly
  • Suzanne Dengel as Cassidy Priestly
  • David Marshall Grant as Richard Sachs
  • Tibor Feldman as Irv Ravitz
  • Rebecca Mader as Jocelyn
  • Gisele Bündchen as Serena
  • Alyssa Sutherland as Clacker
  • Ines Rivero as Clacker at elevator
  • Stephanie Szostak as Jacqueline Follet


Meryl Streep 
To prepare herself for the role, Meryl Streep p read a book by Protege Liz Tilberes and memos by Vogue editor Diana Vreeland. This would get her in the mind set of her role and also Anne Hathaways' role as well. Whilst filming the film, Meryl lost so much wait that in the end all of her clothes had to be taken in to fit her new size. Meryl had quite a lot of control over her role such as choosing to be American instead ofEnglish, choosing to not wear makeup in the scene where she opens up toAndrea and she also suggest the scene where she has a meeting without Andrea to show how Miranda Priestly works on her own.

Anne Hathaway
Anne took a totally different approach to prepare herself for the role, she volunteered as an assistant at an auction house for a whole week. Apparently, Anne was "terrified" about working with Meryl Streep so to start off the relationship well by telling Anne she was perfect for the role and how she was happy to be working with Anne on the film but then made sure her and the rest of the set knew that would be the last nice thing she will say. To fit the role, Anne and Emily Blunt both lost a lot of weight and Anne once mentioned that her and Emily would clutch on to each other because they are so so hungry.

Filming
The films budget was £35 million and was filmed (not including pre/post production) over 57 Days in New York and Paris. The director of the film (David Frenkel) wanted a lot of the film to have the New York busy street scenes in it to emphasise the excitement of working in that industry in a busy city. With the film being based around the fashion industry, a lot of big names clothes were featured in the film making it the most costly costumed film ever made but some wouldn't have their clothes featured as they didn't want to offend Vogue editor (Anne Wintour) who the part of Miranda Priestly was based on. The film altogether made $300 million, mostly from its national run.















Wednesday 14 October 2015

Bugsy Malone Research.

Bugsy malone was made in 1976, directed by Alan Parker. It is a British musical, based on gangster life in the early 1920s following through to 1931 during prohibition as well. The film includes aspects of Al Capone and Bugs Moran, two of the most famous gangsters form that time.
The film is played by child actors only and the director of the film purposely lightened the film to make it more available for the children market.

Pretty much the whole film is based inside a speak easy which is owned by a character called "Fat Sam" and it is full of dancing and singing. The film starts with a mobster, namer Roxy Robinson, being hit by a "splurge gun" which is a gun filled with custard. Then, Fat Sam, the boss of the speakeasy, is introduced to a boxing promoter with no money (Bugsy Malone).
The speak easy is basically shot up by Fat Sams rival, Dandy Dan, and splurge a lot of fat sam gang which has now caused the rest of Fat Sams gang to go and see if they can track down their guns.

So, this is a very action packed film. Not only is there dancing, singing and fights but there is also a love story which is thrown into the mix as well. Blousey, a young inspiring singer comes to audition at the speakeasy and Bugsy is smitten flirting with there and everything. but things turn when fat sam girlfriend makes a pass at him, teller, and Blousey catches them.

After many fights throughout the film, it basically ends with everyone deciding that they can all be friends and Bugsy and Blousey leave for Hollywood to start their lives together.

Cast:
  • Scott Baio as Bugsy Malone, an Italian-Irish ex-boxer/boxing scout
  • Florrie Dugger as Blousey Brown, a sassy young dame interested in Hollywood
  • Jodie Foster as Tallulah, Fat Sam's moll, the speakeasy's star chanteuse and Bugsy's old flame
  • John Cassisi as Fat Sam Staccetto, crime boss. He is dubbed by the press as "The Alleged Mobster King of the Lower East Side".
  • Martin Lev as Dandy Dan, rival gang boss who steals Fat Sam's territory.
  • Paul Murphy as Leroy Smith, an African-American tramp who discovers he has a talent for boxing
  • Sheridan Russell as Knuckles, Fat Sam's main hoodlum who constantly cracks his knuckles. The only character to actually be killed by the splurge as opposed to "finished".
  • Albin 'Humpty' Jenkins as Fizzy, Caretaker at Fat Sam's Grand Slam, tap dancer
  • Paul Chirelstein as Smolsky, dim-witted police captain
  • Andrew Paul as O'Dreary, dumb policeman
  • Jeffrey Stevens as Louis, one of Fat Sam's hoodlums
  • Donald Waugh as Snake Eyes, one of Fat Sam's hoodlums
  • Peter Holder as Ritzy, one of Fat Sam's hoodlums
  • Michael Kirkby as Angelo, one of Fat Sam's hoodlums
  • Dexter Fletcher as Baby Face, down and out
  • Davidson Knight as Cagey Joe, the boxing gym owner
  • John Williams as Roxy Robinson, Fat Sam's best bodyguard, splurged by Dandy Dan's gang
  • Bonnie Langford as Lena Marelli, showy, pompous theatre performer
  • Mark Curry as Oscar DeVelt, stuck-up theatre producer
  • Jonathan Scott-Taylor as News Reporter
  • Sarah E. Joyce as Smokey Priscilla, showgirl, Tallulah's Troupe
  • Helen Corran as Bangles, showgirl, Tallulah's Troupe
  • Kathy Spaudling as Loretta, showgirl, Tallulah's Troupe
  • Vivienne McKone as Velma, showgirl, Tallulah's Troupe
  • Lynn Aulbaugh as Louella, Dandy Dan's wife and polo partner
  • Michael Jackson as Razamatazz - Fat Sam's personal pianist and performer at the Grand Slam Speakeasy (n.b. not Michael Jackson)
  • Louise English as ballerina Mel

Casting:
This was Parkers fist film and he wanted to produce something that his own children could enjoy, this is when his eldest son suggested doing a film with an all children cast. To cast his "Fat Sam", he went to a classroom in a school in Brooklyn and asked for the naughtiest kid. The class, in no time picked out John Cassisi and he was then assigned the part as fat sam. At the time of filming, all of the cast were under 17 years old.

Music:
Parker got a singer/songwritter Paul Williams to write the tracks for his films. at the time of the film being filmed, Paul was on tour so he was sending tapes that he'd recorded for the film to Hollywood which arrived only a few weeks before the film being filmed for final. Once listening to the tracks, Parker realised that it was a silly idea to have an adult sing the songs which would be coming out of the children voices and thought about having the children to sing the songs themselves, however with the tapes arriving to Hollywood so close to the final filming they had no choice but to use the tapes that Paul Williams had recorded for them.

Filming:
The film was rehearsed and filmed in England, mostly in pinewood studios but also with shots in Reading and and Buckinghamshire as well. The splurge guns were first used with cream-filled wax balls but this proved to be painful so they then to scrap the idea of the guns actually being filmed and used a fast-cut to a victim so it looked like they had just been "splurged".


Iconic Scenes:
https://m.youtube.com/watch?v=MIRPaKgPwEs
https://m.youtube.com/watch?v=ulEG7bd1H60
https://www.youtube.com/watch?v=2mT8AzdxT48
https://www.youtube.com/watch?v=v2uQQ9mMnOI