The devil wears prada China.

This devil wears prada poster is one which was made for the release in china. The thing I like about this poster is that it is different to most of the other posters for this film. However, it does still include the devil's tale and the colour red to reinforce the devilish and evil side to the film.

Although this film poster is very eye catching, it would not be able to be used in all countries. For example, places like Syria and Egypt this poster wouldn't be allowed to be used as it would be deemed as to explicit.

The target audience for this poster would be women and men above the age of 18 as the poster is quite explicit and could be classed as quite sexual from the way the lady is standing and the fact that she has no clothes on.

Another way we can tell this film will call out to women is by the fact that the lady on the front is wearing heels. It's like if a film poster had a tie on it, this would call out to men as they are usually associated with suits and having high-paid jobs.

Voldemort.

This edit of Voldemort form harry potter really caught my eye. Although, it's just a drawing of his face the other side, it could possibly mean that he has two sides to him, that the other side is empty and lost as the drawing is not very detailed.

I also like this idea because it shows two different styles of pictures.  If i was to use this for the devil wears Prada, I would draw marble streets face to show her emptiness but i would only draw the last 2cm of her face (roughly) to show how strong she is by having the real picture as most her face.

The target audience for this poster would be females/males aged between 10 and 28. this would be because the audience for harry potter itself is anything from children to adults, however Voldemort is a dark character and was made to be hated by the viewers of harry potter so this would manly be aimed at adults the fact there is a drawn image as well as a picture image would also be a reason that this image is targeted for children as well as adults, the drawn image is not to complicated and will stand out for the younger generation.

Target Audiences.

What is an audience?
An audience is usually a group of people that watch/ listen to an event (a play, film, concert etc). An audience can also be people who you're attempting to sell something to as well.

Why are audiences important?
In terms of selling a product to an audience, it is very important that you have the correct audience for this. To do this you have to find your target audience by getting an audience of the right age group, right gender and an audience that is actually going to be interested in this product.

What is the impact of new technology on audiences?
Technology has advanced a huge amount over the past few years and this has had an enormous impact on audiences. For example, films are a lot easier and cheaper to make now which means cinemas are able to improve the viewing of the films for the audiences and make them more exciting (4D effects used in some countries cinemas now). Also, people are now able to advertise their films and products in a much more exciting way by using flashing billboards and having their films and products being advertised on television programmes in the background as well which makes this more intreuging for the audience.

Quantitive Audience Research-
BARB- Many households are chosen to be on the barb panel to then represent an overall average of house in the uk. Once chosen on the barb panel, the media will set up to sets with a metre into each of the homes then each person in the house (over the age of four) have to press a button on the remote to indicate they have entered the room when the tv is on and then press it again when they leave the room to indicate they they are no longer watching the tv. There is an audio matching process as well which helps them tone able to know what programs people are watching.

RAJAR- Rajar uses the method of basically using a continous diary survey which takes a measurement of 100,00 adults (children aged 15+) listening time a year. The diary takes a quarter hour of one weeks listening, drawn from a representative sample of each radio station and the nation as a whole.


Qualitative Audience Research-
Focus Group- A focus group is a group of people giving their views, opinions and beliefs on a product. These people will be in a situation where they are able to talk to other group members.

Questionnaires- Questionnaires are usually a piece of paper with different questions about the product on it and will be given to people through the post or in the streets etc. and they will answer the questions in their own opinion.

Face-to-face interviews- Face-to-face interviews are where the owner of the product will usually ask the people questions from their own questions and will get the people to answer them.

Social Classes:
Social class is important when promoting a product because you will want the right class for your product.
AB- Higher class, high occupations and professional occupations.
C1- Supervisory and junior occupations.
C2- Skilled manual occupations.
DE- Semi skilled and unskilled occupations, unemployed and lowest grade occupations.

Musicals. (Terrie)

Singing in the rain. 
There are many musical codes and conventions in singing in the rain. For example, there is a lot of slapstick used throughout this film which is important because not only is this a musical but it is also a comedy as well. A musical being a comedy as well is what is called a "sub-genre". A sub-genre is when a film is not only one genre but also has another genre, sometimes a few genres are put together. So, in singing in the rain you see comedy, a bit of western, action and romance as well. Having a variety of sub-genres is really good because it calls out to all types of audiences and entices a variety of different audiences into watching the film.

How does this relate to semiotics? 
By using slapstick, this represents that although you see him getting hurt he doesn't actually get hurt (connotation) and in-fact this is used for comedy and to humour the audience. Also, by having happy music in the background helps to make the audience feel happy as well as the characters feeling happy as well.

The other film we watched was Cabaret (1973), in this film the Nazi symbol is shown quite a bit. This relates to signs and semiotics because it tells us what time the film is based around and seeing the Nazis sign will make us gasp as it is a huge shock to see the Nazi symbol still because of all the bad things that. Also there is a part in the film where a man rubs mud above his lip which indicates that he's pretending to be Hitler. However, he is laughing at Hitler so it tells us that he is against the Nazis.
The women in the film are represented as quite weak as they are made to dance in a sexual manor for an audience of men. This re-enforces the stereotype that women do anything for men etc.

Film Semiotics (Terries).

Analyse a short scene from a film as an example of the following:
The film I used to annotate was the opening scene of the first Iron Man.

Mise en scene:
The setting of the film is in the hot, dry desert and there are a lot of army trucks and army soldiers around. This shows that this could possibly a dangerous scene because where there are soldiers there are normally explosions and wars going on.

Continuity editing:
There are a lot of faced-paced cuts and close ups used in this scene, this could suggest danger is about to happen and keeps people on their toes watching as they look from one character to the next quickly. There is also a hand-held camera used once the explosion has happened, this again keeps the audience on the edge of their seats and brings more panic and excitement to your living room.

How does this relate to semiotics?
This relates to semiotics because the setting of a film will always have a hidden meaning behind it. So, like above where the film is being filmed in a desert shows that they are in the middle of nowhere which then links to the fact that they cannot be saved from the explosion that happens a few minutes later because no one else is around.
Also, having a hand-held camera is showing danger which then is a connotation of there being a hand-held camera being used.

What is "Visual Language" in terms of film and film posters?
Visual language is really important to get right in films and film posters. For example, if someone is having a fight in a film and person 1 holds their hands up this is their way of giving themselves up to person 2 without actually saying I give up.
Another example would be, if you have a picture of a man on a film poster pointing a gun towards the audience would imply that there will be a shooting and lots of action without actually having to write full of action and shooting etc.

Signs and semiotics. (Terries)

What is the different between advertising, marketing and promotion?

Advertising- Advertising is basically a way of getting your product out there. This would usually be in the form of television, posters, magazines, newspapers etc. The message is meant to stand out against other things and makes sure that your people know about your product.

Promotion- Promotion is a way of persuasion in a way. Basically, using sales and offers will help to get your product sold and could also help to get your product heard by other people because they will hear good things about the product.

Marketing- Marketing is basically where the plans come from for the advertising and the promotion. They will be able to choose the target audiences, researching the market and being able to set prices etc for the products.

So, although these three things sound similar the big difference between them all is that none of them would be very successful without the other. Marketing is used to start building the product, advertising is used to help get the product know and finally promotion is used to get people to actually buy the product.

This is a poster advert, promoting a lipstick by Coco Chanel.
The lady in this image looks very comfortable with herself and her facial expression looks confident by the way she's smiling but with also a hint of mischief in her eyes. This entices people, women in particular, into the poster because they will want to look and feel like that and then they will realise that it's the lipstick that's making this lady feel that way (well, at least that's what the poster is trying to make people feel).
As a product as lifestyle, this poster will call out to mostly women and people within the make-up industry because they will be the people using this product. It will also call out to those who just genuinely like Coco Chanel as well.
Finally the lady in the poster is Vanessa Paradis, a french singer, model and actress. The importance of using Vanessa for this poster is very high because she is a beautiful woman and is well-known by a lot of people as well as loved by a lot of people, helping the product to then get sold more by people who not only love the product but also love the singer, actress and model.

This poster advert is promoting a new pair of football boots by nike. The man on the poster is looking very serious but happy to show off the fact that he supposedly wears these boots. This will help sales rise because people, mostly men, will look at this poster and want the shoes to help them in football etc because of how seriously Wayne looks with them.
As a product of lifestyle, this poster will entice mostly men and young boys in who love football and sports. Young boys will want the newest and best football boots to show off not heir football team.
Finally the man in the poster is Wayne Rooney, an english footballer who plays for manchester united and England. He is a huge icon for young aspiring footballers and will definitely want a pair of these boots if they are believed to be owned by Wayne Rooney as well (As insinuated by the poster).

Brands such as nike and adidas will seek to identify with their audiences by producing posters that have famous footballers and athletes on them when trying to promote a new pair or trainers or clothing because this will make the audience want them if they are worn by their idol.
Brands such as new look and tiptop will have to research into the latest run walk fashion styles to dictate what lines will be added to theirs and to understand what type of fashion their target audience will like the most to buy.
Others brands such as Warner Bros and Pixel, will need to make posters to promote their films by using colours and illustrations which catch peoples eyes the most and decide what ones they should use which will be sold the most to their target audiences.

Semiotics/Semiology: The study of signs and symbols and how they effect the audience and how the meaning of something is made and then understood. Without signs we wouldn't be able to communicate in the way we do toady and anything from facial expressions to rituals are known as semiotics.
So a sign is something we actually see (denotation) like a word, colour or image. A signification is the meaning behind that word, colour or image (Connotation). Therefore if we had the colour red on a poster, the denotation would be that it's red and the connotation would be that it represents danger, death, love or romance depending on what the poster was on.

Signs and semiotics are used everyday within the print media industry and it is such an important aspect which makes the print media work so well. When creating a poster or advert, there is a word that every person will use to make this perfect. This word is TEASA, the T is for Technique, the E is for Effect, the A is for Audience, the S is for Symbolise and the A is for Alternative.

What is the Technique?
Juxtaposition, two totally different sides of the young boy.

What is the Effect?
Shock factor as well as happiness where he is a survivor.

What is the effect on the audience?
Eye opener and emotive. It's an eye opener to that this actually happens to people day by day and emotive because not everyone survives.

What else could it symbolise?
Not everybody will always survive this horrible disease and that he is happy now.

Consider an alternative viewpoint?
You could help to possibly stop this from happening.

Audience and marketing strategies (Terries)

What are the standard demographics used within the media/marketing industry? 
There are a few vital demographics we use when dealing with our audiences in the media marketing industry. These are: Social class, age, gender, ethnicity and location.
Social class is broke up into different categories, A B C C1 C2 D and E depending on your other demographics (age, gender etc) depends on what category you will fall into. We also look at the house, whether they are a house wife/husband (someone that is in control of the money), Adult, Man, Woman or child as well. The way we figure out which one they fall into depends on there age again.





Definitions:

Reach and Frequency: Reach is the number, shown as a percentage, of persons/homes that you want your product to be exposed to. The frequency is the amount of times, on average, that you want the same house hold to be exposed to your advert.


Viewing figures: The amount of people that tune into watch a television programme, films etc.


Box Office: Something that is used to define a commercial success of a film, tv programme etc.in terms of the audience or how much money that it made.


Circulation: The number or copies of adverts, magazine etc. sold to the public either direct or through emails or through other channels.


Sales Figures: The total average amount of money made from the companies product.



How are the audiences of the following list measured?


How are the audiences of the following list measured?

TV: Many households are chosen to be on the barb panel to then represent an overall average of house in the uk. Once chosen on the barb panel, the media will set up to sets with a metre into each of the homes then each person in the house (over the age of four) have to press a button on the remote to indicate they have entered the room when the tv is on and then press it again when they leave the room to indicate they they are no longer watching the tv. There is an audio matching process as well which helps them tone able to know what programs people are watching.


Film: In the early days, one way to measure film audiences would be to take note of the amount of tickets that have been sold for that film and this is still used sometimes today. When measuring film, the cinema is always a good place to start and then interviewing people afterwards as well also helps.


Magazines: One way to measure magazine audiences is by collecting the sales figures, the number of magazines sold. They are also measured by using The NZ audit bureau of circulations, this offers magazine publishers figures against those of their competitors which
they pay for which show how many copies of a publication are circulating. They will then get people to fill in a survey to find out what type of magazines they read and how manny of those magazines that people do read. Some questions may be where do you read magazines? Or what type of magazines are these?


Newspapers: There are two ways to measure newspaper audiences. One is by circulation and the other is by readership. Circulation is by how many sales then newspaper has made and the readership is usually done by servers and questionnaires. The time period for these is usually about 3 months in which you would measure the amount of audiences this newspaper may or may not have.


Posters: One way to measure how many people see these type of advertising, is by putting sensors on the bigger billboard and using the eye to eye contact. Another way is being able to pin point where abouts the poster is located and measure how many people walk or drive past that area on average every day and then work out on average how many people will then see that poster when they walk or drive past it.


Books: By seeing how many books have been sold off of the shelves in shops is one way to measure the audiences, you could also measure the audience by seeing how many of the book has been borrowed from the library etc.


Social media: Surveys is one of the ways people can measure he audiences of Facebook, Twitter etc. By asking how many times you use a social media website a day can really help or even if they do use them. Another way is by counting how many posts and shares and status etc are made a day/month/year. This is a very lengthy method and cannot always eg accurate but it does work.

Choose a media product.


Choose a media product:

My chosen product is Netflix. Netflix was founded in 1997 by Marc Randolph and Reed Hastings. Reed Hastings is the CEO of Netflix.
Netflix has a wide variety of shows and films etc and is therefore targeted at all different ages. However, when advertising Netflix they do show a lot of younger style shows on the adverts which therefore entice the younger generation in.
There are many ways in which Netflix promotes itself. One way is by allowing its customers to have a one months free trial first to entice them in. They also give people the opportunity to have the website to be used in more than one tablet by only a small extra price each month.

Websites I used:

http://www.mediaweek.co.uk
http://www.abc.org.uk